AWS Summit 2025: Production-Ready GenAI, Sovereign-Cloud Frameworks, & Partner-Driven Industry Solutions

Generative AI

• Amazon Bedrock underpinned live customer demos, including Siemens’ global search engine and Kuehne + Nagel’s logistics knowledge hub, proving retrieval-augmented generation is now enterprise-grade

• Amazon Q featured in multiple builder sessions as a coding and analytics co-pilot, signalling AWS’s push to embed GenAI assistants across the developer workflow

• Agentic-AI patterns and industry-tuned foundation models dominated hallway conversations, with NVIDIA and sector ISVs showcasing domain-specific adapters

New Products & Features

• Aurora DSQL was introduced as a streamlined analytic query layer for Aurora workloads, simplifying federated reads without data movement

• Bedrock received expanded model choices and new agent tooling, accelerating orchestration of multi-step GenAI workloads

• Hands-on labs highlighted practical security guardrails and cost-optimization features woven into the latest GenAI services

Customer Innovation Stories

• Siemens demonstrated a generative-AI global search that compresses weeks of engineering knowledge discovery into minutes

• Kuehne + Nagel showed its Digital Ecosystem revamp on AWS, blending Bedrock and Snowflake to unlock real-time freight insights

• Continental, Porsche-MHP and other manufacturers detailed secure connected-factory blueprints that cut downtime and speed line reconfiguration

Partner-Ecosystem Momentum

• German system integrators such as T-Systems, Capgemini and Accenture unveiled joint GenAI and sovereign-cloud offerings purpose-built for regulated industries

• Automotive, logistics and public-sector ISVs announced co-innovation agreements that bundle their domain data with Bedrock model endpoints

• Start-ups from the Hamburg-based accelerator cohort drew notice by pairing industry datasets with lightweight agent frameworks

Security, Sovereignty, & Compliance

• Repeated sessions mapped BSI C5, EU DSA and data-residency controls to new AWS reference architectures, reassuring highly regulated customers

• European Sovereign Cloud discussions stressed in-region key management, zero-touch operations and partner-delivered managed services

• Builders traded patterns for secure SDLC and threat-model automation, reflecting security’s shift from audit activity to product feature

Builder Community Energy

• Overflow crowds at serverless GenAI labs and Community-Stage lightning talks confirmed developer appetite for hands-on experimentation

• On-site certification hubs stayed busy as engineers validated skills in security, analytics and machine learning tracks

• The event closed with cross-team hack-sessions, underscoring Hamburg’s role as a growing nucleus for AWS practitioners in DACH

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